The internet has made it easier than ever for people involved in multilevel marketing (MLM) to find leads or people who might be interested in your product, service, or business. Instead of just reaching out to people you know or approaching strangers, you can create a website, build an email list, leverage social media, and develop referral programs to generate solid leads that can eventually translate to sales.
I found your article interesting. My wife and I have been involved with AdvoCare since November 2011. Even if I never make another dime in AdvoCare, I will continue to use the products because they have worked and continue to work for us. What I find interesting is the statistic that the majority – 99.7% in MLM actually “lose” money. What is the context of that statistic? That would mean A: the majority of MLM companies don’t have a buyback or return policy B: people that get started with MLM’s have to take on much more inventory that they are able to sell or C: this statistic is not accurate. I believe that C is the right answer. I do agree there are flaws in the MLM industry just as there are flaws in every industry. However, I believe that the MLM industry has made huge improvements in recent years and we do have a better way. People are the variable. When you have a great product, a passion and purpose that drives you everyday, are teachable and coachable, and love others as much as you love yourself, you can be successful in this business. Through the process of investing in your own personal development and learning to serve others, you are able to lead others to do the same. Thanks again. I look forward to reading more from you in the near future.
Right now, MLMs are preying on lower-income, often undocumented immigrant communities and taking advantage of their lack of knowledge and finances. Their reps lure them in by telling that they are giving them the tools to start their own businesses and that they can create jobs for their friends and family members. In the 2016 documentary, Betting On Zero, director Ted Braun talks to several Latino families who have lost their entire life savings to Herbalife. They were told by MLM reps that it’s easy work and that it’s not dangerous, and so they sold their construction businesses to invest in Herbalife.
@jeremiah Hi Jeremiah, I saw your comment on this page. Just as you,, I loved this content. It’s very powerful and valuable for us to understand how things are easy, and to have a roadmap in what to do. I’ve always been an entrepreneur, since I started my labour career back in 1996. I’ve been involved in NM for almost 6 years now, and it’s been a fulfilling adventure to me. I suffered a lot in the beginning, becauseI had no support and didn’t know what to do with my choice, but when I’ve found my vision and purpose, everything became right on track and everything made total sense. .How is it going for you?
We have been accumulating this BizOpp Buyers file for a few years now. So we have combined them all together to come up with a huge list of over 1 Million of our best Business Opportunity leads. Each record has name, postal address, phone, email address, date, time, IP address. This list combines the scope and price of a mega database with the targeting of our bizopps seekers lists.
If you think you are too busy to get genuine or laser targeted leads. Think it twice what was the reason to setup this business? You as a distributor should take the responsibility for your business to get more reps to build down line. You took this decision to become successful and achieve financial freedom, to owe it the work done that should be done is much more important than your personal reasons or excuses whatever it may be. Simply hoping won’t work in MLM, you should entice serious laser targeted leads which are interested in doing business under you to build your down line. It’s not difficult to get them as long as you are constantly working. You are yet to face many rejections in this journey; few times you might feel low and doubt whether MLM is Scam? Nothing is terrifying than losing the track what you have dreamed for.
Great listing and especially the honest look at what being in an MLM means. Direct sales is a hard business, especially if you’re not passionately using the product daily. You see too many people who join thinking it will be a get rich quick scheme and don’t actually care about the product or their customers. Genuine lasts and is successful, companies like Avon and Mary Kay have been around for generations because people love their products.
Many MLM companies do generate billions of dollars in annual revenue and hundreds of millions of dollars in annual profit. However, the profits of the MLM company are accrued at the detriment to the majority of the company's constituent workforce (the MLM participants). Only some of said profit is then significantly shared with individual participants at the top of the MLM distributorship pyramid. The earnings of those top few participants is emphasized and championed at company seminars and conferences, thus creating an illusion of how one can potentially become financially successful if they become a participants in the MLM. This is then advertised by the MLM company to recruit more distributors to participate in the MLM with a false anticipation of earning margins which are in reality merely theoretical and statistically improbable.
There are many benefits that are associated with hiring lead generation for a Business Opportunity Leads business. This is a professional service provided by experienced individuals who have been trained in lead generation for years. Having a strong foundation in lead generation and high quality results ensures that clients will have access to more reliable leads.
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Develop a referral program. Just like in other businesses, people who are referred by others are easier to convert to a sale than people who weren't, because they're usually coming to you with some interest in buying. Many people you talk to won't be interested in buying right away, but they might know people who are. Happy customers may want to share your product or business. You can develop a referral program to give people incentive to refer others to you. For example, you can give them a 10 percent discount on their next purchase for every new customer they refer.
Walter J. Carl stated in a 2004 Western Journal of Communication article that "MLM organizations have been described by some as cults (Butterfield, 1985), pyramid schemes (Fitzpatrick & Reynolds, 1997), or organizations rife with misleading, deceptive, and unethical behavior (Carter, 1999), such as the questionable use of evangelical discourse to promote the business (Höpfl & Maddrell, 1996), and the exploitation of personal relationships for financial gain (Fitzpatrick & Reynolds, 1997)". In China, volunteers working to rescue people from the schemes have been physically attacked.
I am considering joining a MLM but can’t decide. Almost everyone I know either does Genesis Pure, Xyngular, or Thrive. I want something that is healthy and simple. Not something you have to do 3-5 items to have great health results. Please help! There are so many choices. I have researched and read reviews, about the companies and they each have pros and cons. Suggestions please Elliot and thanks again for your time and assistance.
Other than that, great info, but I’d have to respectfully disagree with the logic behind not being a part of an MLM. It’s one business model. And whether you want to make it your full time job or just dabble, so long as you find a product and company you love, it can be a great way to diversify your income streams. $5000 a year (or $5) is more than most people make on their 401K, savings or any other conventional ways of investing. It’s an investment, and for those that chose to continue through the plateau, it results in residual income. Don’t like sales? Some of the companies are moving away from the door to door type sales models and putting a lot more emphasis on team building and adding value. And many companies are also discouraging distributors from spamming on social media- again- it comes down to the individual and their own business acumen. We can spend our lives blaming they systems or we can just own ourselves and be grateful for whatever we’ve learned from, and created out of each opportunity presented to us. It’s the choice of the individual at the end of the day but one thing I can say with certainty is that someone who blames MLM for their lack of success is lacking responsibility for themselves in other areas of their life too.
Now this is the kind of business opportunity seeker you like to work with – these are the bizopps buyers!! These folks went all the way through the sales funnel, and many of them paid for a Business Opportunity e-book to learn how to start a home-based or internet business. They aren’t tire kickers. Bizopp buyers pull out the plastic when it comes to funding their money making goals and dreams.
Getting leads is just one step in the sales cycle. Next, you need to qualify them to determine if they're a good fit, then make your pitch, and finally, follow up. Many network marketers don't like the sales process, but it doesn't have to be hard or scary, especially if you start with leads who've come to you specifically to know about what you offer.
I joined in the mid-90’s under a Dr that paid my way. We were somewhere in Paul Orberson’s dowline, below an AR kid making $80K+/month. I didn’t actually sign anyone as a rep, and just enjoyed doing the pitch to the crowd in the hotels, restaurants, and eventually auditoriums. I got paid by the Dr to tell the “long distance” story, and he went all the way to there top tier in under a year.
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This article was really informative and honest! I’m not presently involved in an MLM and I don’t ever plan to be especially after reading this article and the comments below. Why? Well because of EXACTLY the kind of “networking” and “recruiting” that these companies and many of the people commenting on here are advocating. I have been bombarded on my facebook, and other social media from people I haven’t spoken to or seen in years. Its becoming constant, and I am not on social media to make money. Roden and Fields, shakeology, some girl I went to high school with is now trying to get me to buy leggins from her. I have a cousin that I actively avoid now because he is constantly steering every single conversation to Herbellife and why I NEED it to be healthy. Jesus. Its just enough already. I’m all for empowering people, and I love the idea of earning an additional income to take care of your family or yourself. But I could not imagine alienating or even just annoying friends and family in order to make an extra dollar. What I dislike most is that many of those that are recruiting make it seem as if they recruiting you simply because they want to “help” you or provide you with an opportunity. They make it seem as if they are doing this out of the goodness of their hearts, when really the actual motivation is line their own pockets with more money, because the more people you recruit for your team, the more money you make. That feels dishonest and slimy to me. Unless I’m asking for “help” or an “opportunity” I wish people would assume that I don’t need and am not interested in one!
To understand better, let’s employ the word “Network Marketing,” which is the most common used term that points out to the same marketing strategy. As you have heard many times, there are thousands of Network Marketing companies that exist today and all of them are applying the MLM principle which is very effective and powerful in spreading the word out to the marketplace than any paid media advertising.
For more information, John Oliver did a fantastic segment about the horrors of MLMs. The 2016 documentary, Betting on Zero, investigates the allegations that MLMs are nothing but legal pyramid schemes. This article also does a wonderful job of breaking down the reasons why MLMs are doomed to failure. I encourage anyone who is thinking about signing up for an MLM to watch these.