Here is how they mostly work: You sign up and pay the buy-in fee to receive your startup kit, and then you start clogging everyone’s social media feeds about your new venture and beg your friends and family to join you on your “journey to financial success”. You host a bunch of fake parties and wine tastings or worse, you meet up one-on-one to catch up and the whole thing turns out to be nothing more than a demo and sales pitch where you guilt your friends into buying stuff they don’t want or need. After you subject them to that, you then try to recruit them to join your team of consultants, or whatever term your particular MLM uses.
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The Filipino community, much like many immigrant communities, is ripe for the recruitment of participants in MLMs. Filipino immigrants can be particularly easy targets to exploit, as this Filipino-American writer can attest. They are easygoing and friendly. The ones with a college education understand and speak English very well. The community is crawling with network marketers hawking everything from cosmetics to travel packages to insurance products, courtesy of companies that promise the dream of passive income as well as incentives such as car bonuses and vacations.
To understand better, let’s employ the word “Network Marketing,” which is the most common used term that points out to the same marketing strategy. As you have heard many times, there are thousands of Network Marketing companies that exist today and all of them are applying the MLM principle which is very effective and powerful in spreading the word out to the marketplace than any paid media advertising.
Once you’ve built a small team through these methods, you will have increased your income enough to be able to reinvest in buying leads and you will also have built up confidence in speaking to people, meaning that your bought leads are more likely to sign up. You can tell these leads about how you’ve got a nice little team earning you a nice income. Hence, these bought leads are now better value.
The Isreali immigrant brothers turned entrepreneurs behind Seacret Direct managed to take a cliche mall kiosk (you know, the ones that bother the crap out of you while you’re trying to shop) and turn it into a multi-million dollar global direct selling ccompany. Skincare products are pretty yawn-worthy nowadays, but Seacret’s dead sea products come with a 5,000 year history and a lot of fanfare.
I’m from the uk. I am a Matron in a GP practice and have been approached by Arbonne. Ur video confirms most of my thoughts although doing aesthetics as a side line I though I might be able to run along side that and so not have to approach family n friends as that is horrendous!!! – i am really interested in ur local league marketing though – how would I find out more about this
I enjoyed this post and spent too many hours reading all your other posts and watching your videos. You have some excellent real life experiences to share and glad I found this blog. My wife and I are with It Works Global (She started it and I came on board later). I was curious why they didn’t make your list? Do you think blogging would work with this type MLM? I have only had success using Instagram and Facebook. The MLM model is not something I like but it is what is I guess. My wife joined to get a discount on wraps and now this insane looking chart pays the bills. I want to take it further just keep searching for a good way to do so. Maybe blogging is the answer? Thank you. for your time. Mike
I thought That your article was very good. My wife recently joined this company called World Ventures and me being me I figured it would be like some of the other companies that she has joined. You know a bunch of women companies scentsy, 31, etc but the reason I took notice is when she made 500. I know it’s not much but i know if she can make that faster than she has with some of the others she has joined without my help then maybe this thing is the real deal. What do you know about it? I have met some of the people and they seem genuine unlike some of these others like Amway and I don’t feel like it’s all about freaking selling like most of the others. Just shoot it to me straight.
I don’t know much about World Ventures, Greg. I do have some very respected friends in the business who build that business and I do trust them. In ANY network marketing business, it more often comes down to what the independent business owner is putting IN to their business. Are they following the plan religiously? There is no company out there that can legitimately promise a get-rich-quick plan. You have to assume MLM is a 4+ year build – and only then when you’re going full-out. Most people don’t have the stamina for that – but if they do or can learn it, people can make a lot of money in many different companies.
Some business opportunities may present themselves as a way for participants to get rich or lead a wealthy lifestyle. They may make such representations through words or through images such as expensive houses, luxury automobiles, and exotic vacations. If participants generally do not achieve such results, these representations likely would be false or misleading to current or prospective participants.
Hi JP, Your assessment of Melaleuca stating… “When you hit over a billy in annual sales, that’s reason enough to be on the shortlist. On top of that, they’ve been in the MLM game for over two decades, and they’re now the “largest online wellness shopping club” (basically just sounds like a fancy way of saying they sell a lot of miracle diet pills).” is VERY misleading and inaccurate. They offer “far more” products and services than weight control supplements. I have been a “customer” only of Melaleuca for over 20 years and can attest to the superb quality of their products. Please get your facts correct before posting inaccurate information. 🙂
Writing MLM-specific articles is another great way of establishing authority inside of MLM. When people type in a search term or phrase on a specific MLM topic, and an article appears with the networkers name as the author, if the article answers a specific question, and is not just a spam piece, then the reader will visit the site to learn more about the author.