8. Direct-mail lists and fax and e-mail broadcast lists. There are many mailing list companies with databases that target specific interests. Creating a good letter offering a free tape or product sample can generate leads. Always drive them to your Web site. Get to your prospects even faster by broadcast faxing or e-mail blasting. There are professional companies that can help you with this.
Hey Erica, I’m a doterra gal also. Just over 3 years ago I just wanted to see if these hippie oils really worked from there I couldn’t keep my mouth shut and I share with whomever will listen. I recently read this in the leadership magazine and I love it. “An oil for every household, a drop to change a life”. That is my goal. I never plan to get rich off my sharing but if I can change a life, help someone along the way it will be worth my time.

Great job on the top 25 MLMs. Really like what you’re doing for the industry as a whole. Your analysis is spot on. However, a closer look at retention rates for each company might give you another perspective on the value proposition of any given company. As a Doterra Wellness Advocate we are told by our corporate execs that we have a 65% retention rate with customers repurchasing the product within 3 months. And that if we based it on the industry standard of 12 months our retention would go up to 85%. I’m told that this is unprecedented in network marketing. So I’m believing that Doterra is succeeding because its selling a product that works and that users and word-of-mouth drive the business in the long run.
Because of the encouraging of recruits to further recruit their competitors, some people have even gone so far as to say at best modern MLMs are nothing more than legalized pyramid schemes[4][19][20] with one stating "Multi-level marketing companies have become an accepted and legally sanctioned form of pyramid scheme in the United States"[19] while another states "Multi-Level Marketing, a form of Pyramid Scheme, is not necessarily fraudulent."[20] In October 2010 it was reported that multilevel marketing companies were being investigated by a number of state attorneys general amid allegations that salespeople were primarily paid for recruiting and that more recent recruits cannot earn anything near what early entrants do.[60] Industry critic Robert L. FitzPatrick has called multi-level marketing "the Main Street bubble" that will eventually burst.[61]
As with any business venture, it’s important to manage your expectations when signing on with an MLM. Marketing materials may sell you the idea of making good money without leaving your house, but business ventures like these take time to deliver a return on investment. Not every sales agent will be making $100,000 per year right away or even five years down the line. Be realistic about how much you’re likely to sell and how much you’re likely to earn.

Product that is purchased and consumed by participants to satisfy their own genuine product demand – as distinct from all product purchased by participants that is not resold – is not in itself indicative of a problematic MLM compensation structure. For example, the final order entered in FTC v. Herbalife permits the payment of compensation based on personal consumption, subject to specific limitations and verification requirements. However, the FTC’s law enforcement experience has shown that MLM participants may buy product – and recruit or pressure other participants to buy product – for reasons other than their own or other consumers’ actual demand, such as to advance in the marketing program.


With its anti-wrinkle cream and other products, Jeunesse promises to reverse the signs of aging, if temporarily. Jeunesse also sells products to reduce mental distraction, provide nutrition on the go, and help people lose weight. The company’s impressive live demos and message of remaining forever young have placed them on Inc.’s list of fastest-growing American companies.


Business Opportunity Leads typically come from people who are either seeking to find a new business opportunity or those who are interested in creating a business opportunity. It is not uncommon for business opportunity leads to involve investors or those who have access to stock or funds that they would like to direct towards a more purposeful cause. Leads may also come from new businesses that are seeking to offer opportunities to prospective clients.
Focus – In today’s fast paced society, the ability to focus is becoming a rarity.  People are all over the place, and easily distracted.  Time management is a myth, because time is already well managed into 24 hours a day.  FOCUS Management is the challenge for us all.  How to stay FOCUSED, and WHAT to focus on is also a topic in itself. It helps to have mentorship to assist you in this category.
There are a few ways to use LinkedIn lead generation as an effective marketing tool. One way that people don’t often think of is participating in LinkedIn answers. There is a section on LinkedIn where people ask industry-specific questions and get advice. As an industry insider, you have the knowledge that can help people with these questions. Through participating in a regular dialogue of advice-giving, you can establish yourself as a thought leader. Moreover, you can optimize use of this tool by pointing people to your online blog that gives more information about the subject. Make sure to send them to a blog with a call to action at the end!
Multi Level Marketing (MLM) is a business model or marketing strategy in which the distributors' income includes their own sales, and a percentage of the sales group they recruit, which is commonly known as their ‘downline’. Customers can also sign up as a distributor to sell the company’s product. Usually, the sign up fee will be the price paid to purchase the product.
Are you more comfortable turning customers into distributors or distributors into customers? Before you sink effort and your precious money into lead development systems, make sure you have a comfortable recruiting strategy that matches your style and promotional campaign. Know your products and compensation plan, understand how to access the company support systems, and enlist the back-up support of your sponsor. Then you'll be prepared for sponsoring success. Creating leads without the skills to turn them into members of your organization is a formula for disappointment.
You must believe in the benefits of the product or service you intend to sell if you want to have a successful MLM operation. This may require that you constantly purchase the product for your own use. Build your sales team with people who share your passion and enthusiasm. Hold regular sales meetings to monitor the productivity of salespeople to ensure that they meet the company's sales objectives. You may also have to participate in motivational seminars and travel frequently. So factor these into your schedule and budget. If you are not the best at public speaking, find a person within the organization who is a good motivator and public speaker to address the sales team. Create incentives such as performance bonuses and a higher payout for top sales people to keep your sale team motivated.
I love love love this article! I’m a business growth coach who works with small business owners and often leaders from other MLM’s. From time to time I’ll get someone who has been struggling significantly even getting started and I find that it’s sheer absence of knowledge of the numbers. They are still under the impression that if I get three, and they get three then we’re all going to be millionaires. It’s very sad but the truth is not being told. Being in an MLM is hard. But it is very doable. I have had significant success in the past, while I am not in an MLM now. Nor do I want to be, you must be all In to make it work. Thank you for sharing this. I would love to interview you on one of my webinars
Below is a screen shot of a program called Zennoa which l reviewed and was in the pre-launch stage. Google did not even know that program exists and ANY website could have ranked for that search term. There is really no point in wasting valuable time flogging dead horses. There is no need for another review of Empower Network, Vemma or those MLM ancestors … LOL.
It’s estimated that in under 2 years almost 90% of web traffic by volume will be video. If you have the skills, or can hire a good SEO specialist, it is possible to rank a sales video on Page 1 of Google with relative ease depending on how competitive your niche is. Put a visible call to action in the title which appears in the search engine results page, and link the YouTube video through to your web site and with luck you should have a nice flow of leads as long as your video is listed on Page 1.
Prequalified prospects, sales referrals, or genealogy lists, whatever name is used, MLM leads are the lifeblood of any MLM (multi-level marketing) business, and without a continuous supply, the network marketing distributor will go broke and have to close down their MLM business. The question most networkers ask is “where do I get the best possible MLM leads for little or no money?” Are they generated on the internet, bought from an MLM lead-generation company, worked in the local market or found among friends and family? The answer is easier than it may seem; all of the above.
I don’t care where doTERRA in ranked. The oils are good, but the company SUCKS. It is all built on big bloggers. Don’t have a big blog – you’re going to make pennies while others demand you make a minimum $100 a month order. The company itself has great customer service, but try to reach compliance or tell them that your uplines are making fake accounts or ordering off multiple people in the downline just to ensure they make bonuses and NO ONE listens. It’s supposedly geared to help the underdog succeed – this is a gimmick.
Specifically, they struggle to jump start their health goals, to connect with new people, to learn new things, and yearn to be a part of a community.  What I am telling you is that the average retiree is at least 25 pounds overweight, feels tired for some part of the day, may be moderately depressed about something, has low self-esteem in one or two areas of life, acknowledges they only kind of have a best friend, and overall lead pretty plain lives.
Don’t give up, and don’t throw money into areas where you don’t have to. There’s no such thing as completely free marketing leads – you are always risking something, whether it is your brand, or your future earning potential. However, with good networking, passion, and the right people, you can achieve success. Talk to some mentors and more experienced marketers today, and see what they have to say for you. You may be surprised at how much you can bring in, with the right choices when you are getting started. 

So to make it possible, you structured a kind of “payplan” or ways how you are going to pay your neigbors and relatives based on the number of people they’ve brought in or the group sales they’ve made. And by applying some MLM principle, you were able to plot a system that traces all sales from person to person down the line. Therefore, giving credit and commission also to the first person who initiated the effort.

Although each MLM company dictates its own specific financial compensation plan for the payout of any earnings to their respective participants, the common feature that is found across all MLMs is that the compensation plans theoretically pay out to participants only from two potential revenue streams. The first is paid out from commissions of sales made by the participants directly to their own retail customers. The second is paid out from commissions based upon the sales made by other distributors below the participant who have recruited those other participants into the MLM; in the organizational hierarchy of MLMs, these participants are referred to as one's down line distributors.[5]
Another nutritional MLM selling another magical superfruit with a marked up price tag. So what? Their story might not be interesting, but their bottom line is: they’ve expanded to 44 countries and counting after just over a decade in operation. On top of that, they provide extensive sales training and good commission rates to their reps, which is pretty rare nowadays.
I’m surprised Rodan and Fields didn’t make the list, considering they are the fourth largest premium skin care company with the top three being 50+year old companies, Estée Lauder, Lancôme & Clinique. We are North America’s 4th largest and fastest growing premium skincare company, but we’re not in stores, the top 3 — Clinique, Lancôme and Estée Lauder.
I know there are a few companies, like Mary Kay and Lia Sophia, who have a generally positive image, but there are many more, often built around some investment scheme, which continue to give this sector a bad image. If you scan the Internet, you will find dozens of negative articles, like "What's Wrong With Multi-Level Marketing?", but very few singing their praises.
I believe the ones that don’t make it in the industry (if they chose a good one) don’t give it enough time (like you said they quit before a year is up) and commitment to doing what it takes to grow. I don’t spam FB and only 2 family members order product but I have at least 100+ home school moms making >$2000/mth. Some team members make more, some less. It’s what they put into it (business wise not monetary)
QUALITY LEADS THAT ARE NEVER OVERSOLD: Responsive MLM Leads are essential for the growth of any network marketing/home based business. Many of our competitors resell leads innumerable times and render the leads unresponsive and worthless. Unlike our competitors, we pledge to sell our leads a maximum of 2 times to two different and absolutely unrelated businesses. In fact, our exclusive leads are sold just once!
Focus – In today’s fast paced society, the ability to focus is becoming a rarity.  People are all over the place, and easily distracted.  Time management is a myth, because time is already well managed into 24 hours a day.  FOCUS Management is the challenge for us all.  How to stay FOCUSED, and WHAT to focus on is also a topic in itself. It helps to have mentorship to assist you in this category.
If you want quick leads to your business opportunity as of yesterday, why not send a quick request. You just need to visit the members list, choose target members and send them a message. Remember, you can categorized members according to their countries of origin. So you can go for Australian, UK, USA … business opportunity leads without having to sift through hundreds of countries that you are not interested in.
QUALITY LEADS THAT ARE NEVER OVERSOLD: Responsive MLM Leads are essential for the growth of any network marketing/home based business. Many of our competitors resell leads innumerable times and render the leads unresponsive and worthless. Unlike our competitors, we pledge to sell our leads a maximum of 2 times to two different and absolutely unrelated businesses. In fact, our exclusive leads are sold just once!
In an October 15, 2010 article, it was stated that documents of a MLM called Fortune Hi-Tech Marketing reveal that 30 percent of its representatives make no money and that 54 percent of the remaining 70 percent only make $93 a month, before costs. Fortune was under investigation by the Attorneys General of Texas, Kentucky, North Dakota, and North Carolina with Missouri, South Carolina, Illinois, and Florida following up complaints against the company.[39] The FTC eventually stated that Fortune Hi-Tech Marketing was a pyramid scheme and that checks totaling more than $3.7 million were being mailed to the victims.[40]
Whiners complain about what they don’t have and don’t know. Winners figure out how to get what they don’t have and learn what they don’t know. Because of the low cost of entry of network marketing, there is a plethora of people that would fall into the whiners category. Fortunately, no whiners read my blog as they think I am yelling at them so congrats on being a winner!
As a last resort, you could try cold calling by phone. This is probably the most depressing and soul destroying activity on the planet. Even if you get past the usual questions such as ‘If you’re selling something – I’m not interested’ and ‘How did you get my number?’ you need a really slick and professional script and the ability to recognize and avoid lonely old ladies who just want to interact with someone, anyone, in fact.
The 2004 letter should not be misconstrued as suggesting that an MLM can lawfully pay compensation on wholesale purchases that are not based on actual consumer demand by characterizing such purchases as “internal consumption.” The 2004 letter itself does not support such a construction, nor do subsequent judicial decisions. For example, the court in BurnLounge held that, notwithstanding the defendants’ characterization that participants bought packages for “internal consumption,” the compensation paid on such purchases was not tied to consumer demand for the merchandise in the packages; instead, the opportunity to advance in the marketing program was the major driver of package purchases. Similarly, in granting a preliminary injunction against Vemma Nutrition Company, the court rejected the argument that individuals who had joined as business opportunity “Affiliates” only wished to purchase product for their own consumption, finding that this claim was “not based in fact.”
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