Multi-level marketing is a diverse and varied industry, employing many different structures and methods of selling. Although there may be significant differences in how multi-level marketers sell their products or services, core consumer protection principles are applicable to every member of the industry. The Commission staff offers this non-binding guidance to assist multi-level marketers in applying those core principles to their business practices.
Some business opportunities may present themselves as a way for participants to get rich or lead a wealthy lifestyle. They may make such representations through words or through images such as expensive houses, luxury automobiles, and exotic vacations. If participants generally do not achieve such results, these representations likely would be false or misleading to current or prospective participants.

I hear this all the time Ray people saying that they don’t have leads. I ask when was the last time you attended a meetup, or did anything that pushed you out of your comfort zone. Its the only question I need to ask and the silence is my answer. Leads are all around you until they talk to you. Thanks for the professional training for Network Marketing Leaders.

They have the stay-at-home-mother meets women entrepreneur mixture working for them. What does that even mean? Means they have the practicality side of the company that is off the product and they have the sales, entrepreneur people them promoting it, too. Anyone who follows MLM knows its usually too “product practical” (see: Tupperware, Cutco) or too “opportunity-centric” (see: Herbalife).
We can deliver:  We are generating three types of leads that are focused towards the network marketing industry.   The following is a weekly breakdown:  3,000 telephone interviewed,  1,500 Long Form surveyed leads and 4,500 Real Time Short Forms.  With over 40,000 real-time leads generated every month.  We are the leader in lead generation for network marketers.
They have the stay-at-home-mother meets women entrepreneur mixture working for them. What does that even mean? Means they have the practicality side of the company that is off the product and they have the sales, entrepreneur people them promoting it, too. Anyone who follows MLM knows its usually too “product practical” (see: Tupperware, Cutco) or too “opportunity-centric” (see: Herbalife).
You must believe in the benefits of the product or service you intend to sell if you want to have a successful MLM operation. This may require that you constantly purchase the product for your own use. Build your sales team with people who share your passion and enthusiasm. Hold regular sales meetings to monitor the productivity of salespeople to ensure that they meet the company's sales objectives. You may also have to participate in motivational seminars and travel frequently. So factor these into your schedule and budget. If you are not the best at public speaking, find a person within the organization who is a good motivator and public speaker to address the sales team. Create incentives such as performance bonuses and a higher payout for top sales people to keep your sale team motivated.
Multi-level marketing is one form of direct selling. Generally, a multi-level marketer (MLM) distributes products or services through a network of salespeople who are not employees of the company and do not receive a salary or wage. Instead, members of the company’s salesforce usually are treated as independent contractors, who may earn income depending on their own revenues and expenses. Typically, the company does not directly recruit its salesforce, but relies upon its existing salespeople to recruit additional salespeople, which creates multiple levels of “distributors” or “participants” organized in “downlines.” A participant’s “downline” is the network of his or her recruits, and recruits of those recruits, and so on.

The binary compensation plan has recently gained popularity because of its simplicity and the growth opportunities involved. Unfortunately, the plan has been so misused that it has been hit with many state and federal regulations. Government actions against such companies have been very public, resulting in bad press for the companies and a bad reputation for MLMs using the binary compensation plan.
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