In April 2006, the FTC proposed a Business Opportunity Rule intended to require all sellers of business opportunities—including MLMs—to provide enough information to enable prospective buyers/participants to make an informed decision about acquiring/joining a business venture with information disclosed about the average likelihood of monetary profitability (and the extent of monetary profitability, if any) of acquiring/joining the business venture. In March 2008, however, the FTC removed "Network Marketing" (i.e. MLM) companies from the proposed Business Opportunity Rule, thus leaving MLM participants without the ability to make an informed choice of entering or not entering MLMs based on the disclosed likelihood of success and profitability:
The Federal Trade Commission issued a decision, In re Amway Corp., in 1979 in which it indicated that multi-level marketing was not illegal per se in the United States. However, Amway was found guilty of price fixing (by effectively requiring "independent" distributors to sell at the same fixed price) and making exaggerated income claims. The FTC advises that multi-level marketing organizations with greater incentives for recruitment than product sales are to be viewed skeptically. The FTC also warns that the practice of getting commissions from recruiting new members is outlawed in most states as "pyramiding".
The end result of the MLM business model is, therefore, one of a company (the MLM company) selling its products and services through a non-salaried workforce ("partners") working for the MLM company on a commission-only basis while the partners simultaneously constitute the overwhelming majority of the very consumers of the MLM company's products and services that they, as participants of the MLM, are selling to each other in the hope of one day themselves being at the top of the pyramid. This creates great profit for the MLM company's actual owners and shareholders.
Now this is the kind of business opportunity seeker you like to work with – these are the bizopps buyers!! These folks went all the way through the sales funnel, and many of them paid for a Business Opportunity e-book to learn how to start a home-based or internet business. They aren’t tire kickers. Bizopp buyers pull out the plastic when it comes to funding their money making goals and dreams.
http://www.idahofallsmagazine.com/2014/12/demystifying-Melaleuca does NOT fit any of the descriptions about multi-level marketing. Best double check. 😀 We had to. We thought it was until we looked closer. Opening Online Shopping Accounts! Not a “home parties” company, no inventory, and no delivering of products. Just a website! Best HOME BASED Business we have ever found. And we have been LOOKING! Thanks.
Remember, however, that a percentage of something is better than one hundred percent of zero sales – so it is a good idea to network with more experienced marketers. Take advantage of the expertise and training that they offer, and use their resources to build your business. One you are ready, you can always bring in new people, and even share leads with them – building your downline so that they will supply you with a good residual income.
Also called pyramid selling or network marketing, multi-level marketing companies grow revenue by hiring and recruiting non-salaried employees referred to as distributors, influencers, consultants, salespeople, or promoters (among other names). In other words, employees generally receive compensation from performance through a pyramid-shaped compensation system.
Here is how they mostly work: You sign up and pay the buy-in fee to receive your startup kit, and then you start clogging everyone’s social media feeds about your new venture and beg your friends and family to join you on your “journey to financial success”. You host a bunch of fake parties and wine tastings or worse, you meet up one-on-one to catch up and the whole thing turns out to be nothing more than a demo and sales pitch where you guilt your friends into buying stuff they don’t want or need. After you subject them to that, you then try to recruit them to join your team of consultants, or whatever term your particular MLM uses.
Although you can generate business leads yourself by advertising or organizing promotional events, buying your leads is actually going to be the most cost-effective method. In fact, we put a lot of effort into keeping our costs as low as possible so we can pass these savings on to you. Essentially, we go above and beyond what we need to do so you, our customer, is happy. If you have any questions about our high-quality leads, be sure to contact us now so we can help you. The sooner you get started, the sooner you can start making more money for your business! And isn’t that what it’s all about?
Hey Erica, I’m a doterra gal also. Just over 3 years ago I just wanted to see if these hippie oils really worked from there I couldn’t keep my mouth shut and I share with whomever will listen. I recently read this in the leadership magazine and I love it. “An oil for every household, a drop to change a life”. That is my goal. I never plan to get rich off my sharing but if I can change a life, help someone along the way it will be worth my time.
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Great job on the top 25 MLMs. Really like what you’re doing for the industry as a whole. Your analysis is spot on. However, a closer look at retention rates for each company might give you another perspective on the value proposition of any given company. As a Doterra Wellness Advocate we are told by our corporate execs that we have a 65% retention rate with customers repurchasing the product within 3 months. And that if we based it on the industry standard of 12 months our retention would go up to 85%. I’m told that this is unprecedented in network marketing. So I’m believing that Doterra is succeeding because its selling a product that works and that users and word-of-mouth drive the business in the long run.